The Team

Mat Phillips Managing Director and Principal Consultant

After 20 years with Johnson & Johnson and a decade on the Janssen Management Board, Mat has been responsible for brands and departments spanning biopharm, dermatology, women’s health, immunology, oncology, new business development, lifecycle management, CRM and Digital. He has worked for 2 MS charities and was Deputy Chair of the PM Society.

In 2010, Mat founded the consultancy that has evolved into Rare Breed. Working closely with partner PatientView, Mat’s primary interests are helping companies develop patient-centred strategies, and supporting them to develop customer engagement strategies based on new and emerging technology.

Joe Allansen Director - Film, Video & Animation

Sound Technician, Cameraman, Producer and Director; over 30 years experience.

Working from storyboard to delivery, Joe creates bespoke digital solutions -rich media and multi platform communication productions for most areas of health care.

Joe’s projects have included: medical education, scientific exchange, patient engagement, speciality pharmaceuticals, code of practice training, internal/external communications, clinical communities, online patient adherence solutions, social media and mobile applications.

With a background in live broadcasting, Joe’s passion for careful planning and quality outputs helps to put clients’ minds at ease on important or sensitive productions, live or recorded.

Pauline Healy Client Services Manager

Pauline has a wealth of experiences from finance to general administration, pharmaceutical agencies and logistics. Making sure that everything runs smoothly, Pauline is a key asset to our business and more importantly to our clients!

Gemma Allen Digital Marketing Consultant

Gemma has over 10 years’ experience working in the pharmaceutical industry and has worked closely with a number of the top 20 pharmaceutical companies to deliver their digital projects.

She has been responsible for building communities of healthcare professionals as well as implementing content and engagement strategies for several web platforms. Gemma has a strong scientific background with a 1st class degree from The University of Bath, previously working in R&D, which has been enhanced by her diploma in Digital Marketing.

Gemma works alongside the team at RareBreed to share her specialist skills which range from developing medical apps and online training platforms to product launches and disease awareness campaigns.

Alex Ballantyne E-Health Consultant

Former CEO of NetDoctor, Alex is a leading expert in health technology and the practical application of big data and analytics. Alex acts as an independent consultant to Rare Breed.

Patient View Research Organisation

We have built a strong partnership with research organisation, PatientView and have delivered high profile events and services based on their unique 50,000 strong database of patient organisations. They have an unparalleled knowledge of the patient movement, and we are delighted to have CEO, Dr.Alex Wyke as our partner and to be able to offer this level of patient knowledge to our clients.

Alex Wyke Patient Centricity Partner

From 1996 to 2000 Alex was responsible for creating and running the international healthcare publishing unit at The Economist Intelligence Unit. She was previously business and science correspondent for The Economist. As well as lecturing, presenting and chairing healthcare forums worldwide , Alex also sits on the advisory board of the healthcare initiative of INSEAD management school Paris, and has worked for television and radio, appearing in an expert capacity on several programmes. Alex has a PhD in biochemistry from St George’s Medical School, London.

Rare Breed Interactive Limited is a company registered in England and Wales with registration number 7240077
Registered office: Hendford Manor, Hendford, Yeovil, Somerset, BA20 1UN
VAT number: GB 108900724